Reinvent how your company builds.
AI didn’t change what you can build—it changed what building is. I work with you and your teams to remake the whole system: the tools, the process, the roles, and the culture that holds them together. I’ve been shipping AI since 2014, and I’ve sat in every seat from engineer to CEO, so nothing you’re facing is theory to me.
What I hear on every first call
Sound familiar?
The AI demos in our all-hands are incredible. Somehow the roadmap still hasn’t moved.
Writing the code takes an afternoon now. So why does shipping still take a quarter?
Nobody on my leadership team can tell me what a PM should even do anymore.
We’re generating way more code than anyone has time to review. I can’t tell how much of it we should trust.
Half my team is racing ahead on their own. The other half is quietly waiting for this to blow over.
Meanwhile, in a cramped condo somewhere in San Francisco, eight people who’ve never built any other way are building what your customers will buy next.
It’s not six problems. It’s one.
The way your company builds was designed for a world that’s gone, and its parts hold each other in place. Put new tools on an old process and you get demos. Put a new process on old roles and you get friction.
Everything has to move together—which is what makes this a reinvention, not an initiative. It’s also the opportunity of a career: the chance to rebuild the whole system at once, into the R&D org you’ve always wished you had.
Two reinventions from the past year
- 450-person R&D org
Days, not months
waterfall, no AI shipping in days
When we started, they had waterfall habits and almost no AI in the building. Within weeks, small teams of engineering, product, and design were shipping in days what used to take months. Quality went up, not down.
- Company stuck on a legacy product
5× faster
years on a legacy product all-new product, in market
They’d spent years stuck maintaining a legacy product. We rebuilt how they design, build, monitor, and work together, and then they put it to the test: a brand-new product, taken to market five times faster than anything in the company’s history.
Why your teams won’t wait this one out
You’ve watched a big change program stall before: the vision lands, the teams nod, and a year later everyone’s building the way they always did. That’s not stubbornness—people reject change handed down by someone who’s never done their job.
That’s the problem my odd career happens to solve. Your engineers get a partner who still ships code every day, your PMs and designers get someone who’s held their exact roles, and you get a peer—I co-founded Textio in 2014, invented augmented writing years before ChatGPT, and as CEO led this same reinvention myself, all the way to Lavalier, the most ambitious product in the company’s history.
When nothing needs translating and no one needs convincing, change that usually takes years takes weeks.
Hands-on, not at arm’s length
No discovery phase, no maturity framework, no 90-slide readout. We work at two altitudes at once. With you, it’s the decisions only leadership can make: structure, roles, and where to place the bets. With your teams, it’s proving the new way of building on the products you’re shipping right now.
- 01 Tools
Choose the stack that fits
Which agents, models, and platforms are right for your product and your teams, and which are noise? We prove the choices on your own codebase.
- 02 Process
Shorten the path to shipped
What does the path look like when working software takes a day? Fewer handoffs, fewer sign-offs, and review that keeps up with how much you’re shipping.
- 03 Roles
Redefine the jobs
What do product, design, and engineering mean when a prototype takes an afternoon? Roles, ladders, and hiring that match the real work.
- 04 Structure
Reshape the teams
What’s the smallest team that can own an outcome end to end? We reorganize around small teams with real autonomy.
- 05 Culture
Reset what good looks like
How do the racers and the skeptics end up building the same way? With a shared standard for quality and speed that people actually believe in.
- 06 People
Give builders their spark back
The speed is only half of it. The other half is a happier team: more creative freedom, less grind, and people who enjoy building together again.
Every engagement is shaped around your company. Usually that means an intensive stretch working with you and your teams, then a lighter cadence as your people take it over. Success is when the reinvention keeps going without me.
Where I’m most useful
- You run a company or an R&D org, and you know this change is yours to lead.
- You want the change to happen on real products, starting now.
- You’d rather work with someone who’s led this change than someone who’s studied it.
Where you’d want someone else
- You want to roll out an AI tool or two, not rethink how the company builds.
- The change you need is one team or one workflow, not the whole organization.
- You just want a workshop or a talk, not a change that outlasts the engagement.
